The Internet Has Killed Marketing: A New Paradigm For Health & Human Services

The Internet Has Killed Marketing: A New Paradigm For Health & Human Services
Last summer I was brushing up on my marketing research when I came across this quote from a blog by Bill Lee on Harvard Business Review – "Traditional marketing—including advertising, public relations, branding and corporate communication—is dead" (see Marketing Is Dead all members). If you are on the executive or marketing team for a health and human service organization, this is a message that needs to be read loud and clear – new marketing cannot rely solely on the old tactics that emphasized traditional media and advertising . . .