The Evolving Role Of Customer Expectations: New Role Created For Marketing In Behavioral Health & Social Services

OPEN MINDS, The Behavioral Health & Social Service Industry Analyst

Cover Story

Who are our customers and what do they expect? Regardless of where your organization fits in the "value chain" of the behavioral health and social service field, the answers to that question is changing - and the services that we deliver and how they are presented to our customers will need to change as well.

A "value chain" is defined as a collection of organizations, each of which contributes a product or service that makes up a finished . . .