The Future Meaning of Health: Understanding Consumer Behavior is the Key to Managing Change

OPEN MINDS, The Behavioral Health & Social Service Industry Analyst Best of the Field According to a recent report from the Institute for the Future (IFTF) Health Horizons Program, a new consumer definition of health is emerging in the United States, setting the stage for dramatic changes in the way that health care is delivered. A new concept of “consumer-directed” health care is emerging, along with a vision of greater consumer engagement and responsibility for health care. Understanding this new perspective and meeting its challenges can be the key to success or failure in a changing marketplace. Six trends . . .