What’s Wrong With This Marketing Plan? How to Use the Four P’s of Marketing to Diagnose Sales & Revenue Problems

OPEN MINDS The Behavioral Health & Social Service Industry Analyst From the Experts The whole concept of marketing is a challenge for many behavioral health and social service organizations. This article is part 2 of a marketing diagnosis tool that can be used to uncover issues and areas where change might be needed. The first article (presented in the June 2008 issue) addressed the fundamental organizational and strategic components of marketing and how to assess organizational marketing problems ( “What’s Wrong With Your Revenue Picture? A Marketing Diagnostics Tool for Behavioral Health & Social Service Executives” Available: www.openminds.com . . .