Newsletter Articles | August 1, 2013
Are You A Winner Or A Loser With Consumers Online?
Are You A Winner Or A Loser With Consumers Online?
If this targeting of consumers is part of your growth or sustainability strategy, you may want to pay attention the following two statistics recently reported by Google:
- 60% of health care consumers are now “researching” their various treatment options online before making a purchasing decision.
- 84% of these consumers are making their purchasing decision online before ever calling or entering a business.
What does that mean for treatment providers? Roughly 50% of the private pay consumers . . .