A New Look For Burrell Behavioral: An Interview With Matt Lemmon, Director of Communications At Burrell Behavioral Health

Many health and human service organizations have been serving their community for many years, and that history is part of their identity. But as the market changes, organizations evolve—it is often a change that takes place slowly, over time, which means its common to find that an organization may transform its services and operations before they consider how to change their perception in the market. But in a competitive environment, consumer awareness and perception of an organization's brand can differentiate competitors and separate the success stories from the “what could have been” stories.

To learn more about how . . .