For traditional providers of community-based mental health or addiction treatment services competing in the new market of value-based purchasing a significant factor will be the use of technology to improve decision making, outcomes, and convenience. But there are a lot of decisions to be made as part of any technology strategy, including online digital marketing presence, tech-enabled consumer tools, and online consumer self-management programs. How do you help consumers better distinguish services? The answer is revamping your strategic understanding of your “front door.” What do we mean by the phrase “front door”? In general, we are . . .
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