More virtual health care services has meant more virtual referrals. When the pandemic lockdown provisions started two years ago, many health and human service provider organizations had to make a quick pivot from feet-on-the-street referral generation to going digital. My colleagues, Richard Louis, vice president - western division, and Tim Snyder, the chief marketing officer here at OPEN MINDS, provided some short-term advice in their briefings—Increasing Your Service Volume – Creating A Referral Development Crisis Plan and Going ‘Virtual’ For Revenue Generation: Assuring Consumers & Referral Sources Can Find You.

Roll forward 24 months, and short-term . . .

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