The value of strategic planning is often debated. There are a few reasonable criticisms. One is that strategic plans are outdated the day they are finished and are rarely implemented. This problem should be addressed by creating a structured implementation plan and key performance indicators (KPI) that track the success of plan implementation and plan objectives. Those KPIs allow executive teams to keep the plan “on track” and modify the plan as market conditions change (see The Right Data To Manage Strategy & Performance: Ten Rules To Follow and A VBR World Requires Performance Management: Five Rules For Selecting The . . .

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