Designing A Referral Development Campaign That Drives Revenue

In the margin-pressured health and human services industry, marketing teams and referral development leaders must drive new enrollment while simultaneously proving the return on investment (ROI) of every initiative. A disciplined, campaign-based approach that is anchored in measurable goals for each defined audience segment can drive improved revenue performance.

Executives who manage teams that plan and monitor the execution of campaigns with clear goals, objectives, and metrics will be better equipped to determine which activities are tied to desired revenue performance. Below, we’ve outlined the four steps executives can follow for a more detailed approach to referral . . .