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There are many models for bringing these specialized services with maximum “value” to market, and the one that has really grabbed my attention in recent years is the center of excellence (COE) approach. In 2023, OPEN MINDS;conducted its innovation adoption survey (see Innovation Adoption Among Specialty & Primary Care Provider Organizations: The Results Of The 2023 OPEN MINDS Innovation Adoption Survey) to identify new program innovations at both specialty provider and primary care provider organizations and found a 100% increase in center of excellence contracting between 2022 and 2023.

COEs are health care programs that offer clinically superior . . .

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