Finding Health Plan Opportunities In A Crowded Market: Best Practice Market Research

For provider organization executives, the current market presents new opportunities to develop innovative services and then create new partnerships with health plans to bring those services to market. But competing for the revenue you need—with a great growth strategy—has long proven a tough challenge for many health and human service organizations. While there are always multiple payer relationship opportunities, successfully building those relationships (and landing contracts) starts with a lot of hard work.

First, a market understanding of key payers comes into play. This means knowing their needs, their provider network (and your competition), and their vision for . . .