From Research To Action: Optimizing Payer Relationships For Strategic Growth

To capture growth, achieve sustainability, and build and maintain strategic relevance in today’s health and human services landscape, I am often advising specialty provider organizations to stop simply reacting to market conditions and begin grounding their strategies in data-driven market insights. No matter the goal, the way forward requires informed, intentional decision-making driven by accurate market data, including payer intelligence. In my view, it doesn’t matter how effective a service offering is if your payers are not willing to cover it. But all that can change with the right kind of relationship with your payers.

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