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It is critically important to research and understand the macrotrends driving the market on both the national and local levels when building strategy (see Crafting Organizational Strategy: A Best-Practice Path To Success & Sustainability). These environmental trends are part of the external market landscape analysis.

Here is a step-by-step process for researching and analyzing these environmental trends, including examples and discussion on how to best engage your executive team in the analysis. Additionally, we cover six 2023 national trends driving change in the health and human service landscape.
Four Steps In Environmental Trend Analysis
The first element . . .

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