How To Build A Marketing Plan: Strategy First, Marketing Second

Health and human services organization executives are under increasing pressure to drive growth in markets defined by heightened competition and ongoing consolidation. This growth can come about in many different ways, including mergers, acquisitions, organic growth that leverages both existing and new services, and expansions into new markets and consumer groups. Many executives understand that to be successful, they must design and execute a robust strategic plan. What is often missed is a solid marketing plan based on that strategic plan that can help bridge strategy into measurable results.

It must be stated up front that marketing is not synonymous . . .