Implementation of the strategic plan has to be an iterative rather than a rigid process, as should the evolution of the strategic plan itself. In order to achieve strategic objectives, leaders need to be willing to adjust their course, adapt to unforeseen changes in the landscape, and—if necessary—to modify the objectives. However any deviations from the original path need to be well-informed by data, meaningful feedback, and market intelligence and cannot be based on a “It’s just not working” mindset. Strategy execution is like a road trip. Before the era of GPS and smartphones, we printed . . .
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