Mapping Competitive Advantage & Identifying Market Positioning—An Integral Part Of Strategy

As part of your strategic planning process, you develop a vision for the future, strategic objectives, and a plan to make them happen in the near term. A critical component of the vision (which will drive your strategic planning and marketing planning) is your market positioning. Positioning is an organization’s image or identity in the minds of the target customer for its products and services. For example, is your desired positioning that of the lowest-cost provider of services? Or perhaps it’s a niche provider with a very defined specialty. Your market positioning communicates how you differentiate your . . .