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The health and human service market has moved from being “just” a highly-regulated model to a competitive model, which has called on many different kinds of organizations to rethink their approach to marketing (see How To Develop A Successful Marketing Plan: The OPEN MINDS Guide To Marketing Strategy). For provider organizations, the question is no longer “do I need a marketing plan?” The question is “how do I maximize my marketing strategy to get the best return-on-investment (ROI)?”

For more on this topic, this month we talked to Bancroft’s Chief Strategy Officer, Judi London, for a . . .

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