Marketing Your Niche

A big question right now for small specialty provider organizations is how to remain financially viable. The answer for most will be to develop a unique selling proposition (USP) that differentiates them from the competition in a niche market. A USP is a combination of those unique features (e.g., cost, quality, performance, availability, technology, leadership, timely delivery, superior service, customer support) that make you the better choice over the competition. (Not sure who your competition is? Check out How To Conduct A Competitor Analysis: Market Positioning For Competitive Advantage.)

Step one is deciding which niche your organization specifically fulfills . . .