Service Line Strategy For Growth: The Catholic Charities Of Santa Clara County Case Study

In times of market disruption, the importance of disciplined growth cannot be overstated. For executive leaders, success hinges on the ability to continuously evaluate and reprioritize both strategic goals and the organization’s service line portfolio. Doing this well enables targeted investment in high-value service opportunities while safeguarding organizational sustainability.

However, service line portfolio management is often among the most challenging responsibilities for a chief executive officer (CEO). Entrenched systems and cultural inertia can hinder necessary shifts. Overcoming this requires a culture of strategic thinking and a clear-eyed assessment of how services align with consumer needs, operational strengths . . .