The Challenge Of Referral Generation In The New Paradigm Of Integrated Care

I’ve seen an interesting trend on my Nextdoor neighborhood listserv in recent months. Along with inquiries and referrals about the best local takeout for wood-fired pizza and amazing but reasonably priced hairdressers, people are asking about and getting recommendations for health care professionals, especially specialists—spine doctors, someone who can help teenagers manage anxiety, periodontists, psychiatrists, knee specialists, and more. And Angie’s List, a home services website that allows users to read and publish crowd-sourced reviews of local businesses lists mental health and alcohol treatment centers right alongside HVAC, plumbing, pest control, and landscaping contractors.

This . . .