The Hazelden Betty Ford Foundation—Marketing To Consumers Where They Are

As the behavioral health field becomes more competitive, marketing competency separates key market players from less successful organizations. When reviewing the performance of an organization, a few important questions emerge: how are organizations focused on marketing, what are the key performance indicators (KPI), and what is their overarching strategy? Specifically, for a non-profit organization, the approach to marketing is both organic and data-driven to support the entire organization. Additionally, it is one that is geared toward understanding the needs of consumers in the markets that are served and developing a strategy that meets those needs at an acceptable . . .