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So, your organization is kicking off its strategic planning process with a visioning session! As I cover in my article, Creating a Meaningful, Market-Based Strategic Vision: The First Major Step In The Strategic Planning Process, a strategic vision crafts a picture of the future of your organization—one that is motivating and a roadmap for your strategic planning process. However, the vision must also be achievable in terms of your future market position and financial sustainability.

This article is a guide for your strategic visioning session. It includes an agenda and discussion questions to guide the market analysis and . . .

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