This article focuses on the matrix tools useful for advancing the discussion of service line strategy, including profitability, market risk-reward ratio, and service diversification—advanced tools for ongoing portfolio management. While there are many matrix models that can be used, the four views of service line data that we use most often are the Mission-Profitability Matrix; the Market Growth-Market Share Matrix; the Risk-Reward Matrix; and the Diversification-Risk Matrix . . .

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