The “employer of choice” concept has gotten much emphasis in recent years—an organization that people choose to work for, and stay with, when presented with other employment choices. To make this concept work, organizations need to invest in strong branding and marketing that is geared to target workforce cohorts. But no “employer of choice” strategy is the same—every group of workers has different preferences. The key is to learn what they are, and build outreach based on those factors. Our team at OPEN MINDS recommends focusing on four . . .
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