40%+ Of Consumers Won’t Know You Without A Social Media Plan

It's fairly common knowledge that social media use by the public has gone "nowhere but up" over the last decade—for U.S. adults, use increased from 8% in 2005, to 81% in 2017 (see Social Media And Health Care Professionals: Benefits, Risks, And Best Practices and Percentage Of U.S. Population With A Social Media Profile From 2008 To 2017). And that social media use extends into health care. According to the CDC, more than 40% of consumers say that information found via social media influences how they deal with their health; and 90% of consumers between the . . .