If your organization has consumers who are engaged in their health care, chances are, you have an edge over your competitors – because your consumers are better informed, are more proactive in their health care and insurance coverage, have better outcomes, and cost less (see Making Consumer Engagement A Reality). If you don't, the question is simple – how do you engage your consumers so that both they and your organization can reap the benefits?

One option for enhancing consumer engagement that I read about recently in Psychiatric Times (see The Truth About Shared Decision Making) is shared decision making (SDM . . .

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