The Golden Rule Of Payer Marketing

Greetings from sunny California, where today we kicked off The OPEN MINDS Management Best Practices Institute. Throughout the day, I've had a lot of interesting conversations with attendees – everything from new strategies for combating the opioid epidemic, to new models for integration with primary care, to new technologies to promote better care coordination. Interestingly, all of these conversations came back to one resounding theme: The importance of building relationships between payers and provider organizations.

In a market filled with change, there are many opportunities for innovation, but the reality is that most of these programs and services are not . . .