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Market Intelligence Resource | May 1, 2006

Estimate of the Commercial Value of Underage Drinking and Adult Abusive and Dependent Drinking to the  Alcohol Industry

May 2006 Estimate of the Commercial Value of Underage Drinking & Adult Abusive and Dependent Drinking to the Alcohol Industry This study estimated the quantity and cash value of underage drinking and adult alcohol dependency drinking. The researchers analyzed 2001 market data and three sources of alcohol abuse data. A total of 260,580 persons aged 12 and older were evaluated across the four data sources. The 2001 cash value of underage drinking was $22.5 billion in the United States. It constituted 17% of total alcohol revenues in 2001. Adult alcohol dependency contributed a cash value of $25.8 . . .

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