Member Engagement Models Reshaping The Economics Of SMI Service Delivery is starting in

FTC v. Mercury Marketing, LLC

The complaint was filed by the Federal Trade Commission (FTC) on June 24, 2025, against eight organizations and four individuals. The FTC alleged that the defendants impersonated addiction treatment clinics in Google search ads to deceptively route consumers trying to call those clinics to the defendant clinics. The complaint alleges the defendants violated the FTC Act and the Opioid Addiction Recovery Fraud Prevention Act, as well as the FTC’s Impersonation Rule . . .

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