Developing a Successful Fundraising Program: The KidsPeace Case Study

October, 2002 Developing a Successful Fundraising Program: The KidsPeace Case Study By David F. Lyons, CFRE Vice President for Charitable Giving KidsPeace is a 120-year-old non-profit institution founded in Bethlehem, PA, by William Thurston, President of the Bethlehem Iron Company, in response to a smallpox epidemic that was striking the families of his company's workers. He donated funds and organized an effort to create a safe place to care for the children who had sick or dying parents. Captain Wiley, a local widower whose deceased wife had served on the original board, donated funds in her . . .