On-Line Cognitive Behavioral Therapy: The Return-On-Investment For Health Plans

Cognitive behavioral therapy (CPT), a psychotherapeutic treatment which helps consumers to understand the thoughts and feelings that influence behavior, is a widely used to treat a range of disorders. While relatively new in U.S. markets, Internet based interfaces of cognitive behavioral therapies has been long-established in Europe. U Squared Interactive has announced the pending release of a newly-developed tool to estimate the health plan return-on-investment (ROI) of providing on-line or computerized cognitive behavioral therapy (CCBT) to plan members. The estimation tool, which incorporates both individual health plan data and data from the decade of . . .