Behavioral Health Drug Trends: 2025 Mid-Year Check In is starting in

Social Services

The social service market is defined as supports and services related to the social determinants of health such as poverty, food insecurity, lack of education, racism, discrimination, environment, and community conditions. Addressing social determinants of health has become a common strategic conversation in a market focused on whole person care and the value equation. Payers and health plans are taking a more structured approach to addressing social support needs and this opens new possibilities for managers of organizations that provide social support programs that have typically been excluded from health care financing arrangements.


On July 1, 2025, the North Carolina Department of Health and Human Services (NCDHHS) ended the Healthy Opportunities Pilots (HOP), which was enabled by the use of Medicaid funds to pay for non-medical health related social needs (HRSNs). As late as March 2025, NCDHHS had been planning to expand the program statewide. The state’s General Assembly did not include funding for state fiscal years 2026 and 2027. HOP operated under an 1115 Medicaid demonstration waiver,… Read