Having a contract with a managed care company is no longer enough. With health care reform creating more choices for consumers, the effectiveness of a provider organization’s website and “online presence” (social media buzz, search rankings, online reviews etc.) is more important than ever. Regardless of whether you are trying to reach new consumers or build better relationships with your existing consumers, your online brand presence and reputation matters.  It’s also a determining factor in your success with engaging payers, partners, funders and staff recruits.

This reading book covers:

• Best practices in evaluating your organization’s online presence
• Key steps to developing a successful digital marketing plan that includes website optimization and social media planning
• Strategies to enhance your digital reputation and improve your search engine rankings

The readings book includes a curated selection of articles and resources from the OPEN MINDS Circle Library, as well as the most recent presentation deck from OPEN MINDS’ best practices seminar on online marketing.