In the current environment of changing consumer expectations and new financial models, one essential skill that all executives need to master is the ability to evaluate and modify current services – and to develop new services to meet the challenges and opportunities in the market.

This reading book covers everything you need to know about developing a new service line, including:

  • How to analyze current service lines and determine strategic options for diversification
  • A structured approach for conducting a feasibility analysis and determining the financial viability of potential new service lines
  • A detailed process for designing and developing a sustainable new service line

The readings book includes a curated selection of articles and resources from the OPEN MINDS Circle Library, as well as the most recent presentation deck from OPEN MINDS’ best practices seminar on new service line development.

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