A winning marketing plan is one of the basic business necessities that every health and human service organization needs – particularly in today’s changing market. However, creating a marketing plan can be a daunting task amidst the shifting environment.

This readings book covers the steps needed to design a successful marketing plan based on your organization’s strategic goals, including the following key components:

• Key steps to building a successful marketing strategy and comprehensive plans
• Essential components to developing a marketing budget, including revenue forecasting, expense budgets, and return on investment
• Case studies on successful marketing plan development and implementation

The readings book includes a curated selection of articles and resources from the OPEN MINDS Circle Library, as well as the most recent presentation deck from OPEN MINDS’ best practices seminar on marketing planning.