Damon Braly brings over 30 years of experience in health care strategic marketing to the OPEN MINDS team. He has delivered consulting services to more than 100 health IT companies. His expertise includes strategy and messaging, content development, media relations, and digital marketing.

Prior to joining OPEN MINDS, Mr. Braly served as Healthcare and Life Sciences Marketing Director –Content Strategy for Pure Storage. He was responsible for marketing strategy targeting payers and providers and developed the messaging and go-to-market strategy to launch Pure’s Life Sciences solutions for genomics and drug development. To achieve this, he developed branding, messaging, competitive intelligence, and created integrated marketing campaigns. He also set the digital content strategy for social media, blog, web, videos, newsletters, presentations, brochures, and data sheets, and created editorial calendars. In addition, he supported sales through the creation of sales enablement materials, customer-facing presentations, account-based marketing, and by conducting sales training.

Before this role, Mr. Braly founded and was President of Vivid Ideas, Inc, a full-service health IT public relations and marketing communications agency. He provided executive leadership to build business-to-business (B2B) marketing programs, enhance existing programs, and execute strategies that delivered tangible results. This included conducting focus groups, as well as developing marketing strategies, communications, social media and other content, marketing collateral and web design, and lead generation programs. Mr. Braly also led business development efforts for Vivid Ideas to land notable clients such as the Office of the National Coordinator for Health Information Technology (ONC), UnitedHealthcare, Optum, TriZetto, McKesson, Accenture, and many others.

Mr. Braly has also served as a fractional Chief Marketing Officer for health tech companies, where his work focused on branding, messaging, content marketing, sales enablement, and the creation of multimedia marketing assets. His consulting engagements focused on the following markets: EHRs, revenue cycle management (RCM), AI, population health, member engagement, value-based care, Medicare and Medicaid, cloud migration, and software as a service (SaaS) platforms. Earlier in his career, Mr. Braly also served as the Editor of Health Management Technology magazine and Health Industry Today.

Mr. Braly has a Bachelor of Arts in Journalism from Pepperdine University.