Diane Hopkins brings more than 20 years of experience in the health care industry to the OPEN MINDS team. She is a Certified Experience Economy Expert and has served as a leader in market communications, customer experience strategy, and innovation culture building. Ms. Hopkins is nationally recognized as a content expert connecting brand promises to authentic customer experiences. She was one of the first Chief Experience and Innovation Officers in the United States health care industry and has received numerous awards for professional impact. She has consulted with prestigious systems including Atlantic Health System, Johns Hopkins, Sentara Health, Trinity Health, Laerdal, and many others.

Previously, Ms. Hopkins was the Executive Director at Medline Industries, the nation’s largest privately held manufacturer and distributor of medical supplies. There, she led the Patient Experience & Innovation Institute, working with other executives to design and launch a new strategy to assist customers with areas of frustration and expand value. Ms. Hopkins served as the internal content expert and consultant on patient experience impact of key products, development of curriculum, and served as lead faculty.

Ms. Hopkins has also served as the Vice President of Innovation at Lancaster General Health System in Pennsylvania. In this role, Ms. Hopkins acted as the internal content expert and consultant for innovation strategy. Her responsibilities included developing and implementing new processes, policies, and procedures, experience design training, development of enterprise-wide educational offerings to support innovation and patient experience projects, development and implementation of internal branding for innovation efforts, selecting and training 50 internal innovation catalysts, and working with senior leaders to build innovation portfolios.

Earlier in her career, Ms. Hopkins was the Chief Marketing, Innovation and Experience Officer and Vice President of Market Communications for Beacon Health System-Elkhart General/Memorial Health System in Indiana. In this role, Ms. Hopkins was responsible for the management of brand strategy, consumer retail strategy, publications, market and satisfaction research, advertising, special events, physician relations, community and media relations, hospital call center and nurse call center operations, digital strategy, social media strategy, and prudent marketing investments. She also served as member of the Health System Executive Operations and Planning Group and as Chief Operating Officer of the Memorial Venture Center.

Ms. Hopkins other professional accomplishments include being part of the founding faculty of the Certified Innovation Mentor Program at the University of Notre Dame. She is the author of Unleashing the Chief Moment Officers, It’s Hard to be Easy, and The Gifted Gift Giver. Ms. Hopkins is also the co-author of Out Care the Competition, Advice from a Patient, and Wake Up and Smell the Innovation.

Ms. Hopkins earned her Bachelor of Arts degree from Temple University. She also attended Penn State University, the University of Notre Dame School of Integral Leadership, the University of Pennsylvania Wharton School of Database Marketing, and the Covey Principle Centered Leadership Academy. She is also a Certified Tom Peters WOW Project Expert.