OPEN MINDS Strategy Editor, Karen Sjoblom, brings many years of health and human service market analysis and communications experience to the team. She has experience with a wide range of communications initiatives.

As the Vice President of Communications at Scottsdale Institute, Ms. Sjoblom served as point person for the 60+ member organizations and their executives, leading in-depth conversations around data security, health equity, telehealth, analytics, supply chains, and innovation. She prepared industry white papers, created conference materials, and developed members communication.

Before joining the Scottsdale Institute, Ms. Sjoblom was the Director of Copywriting at channelBOOST. In this role, she conceptualized, wrote, and edited hundreds of B2B communications campaigns (direct mail, HTML, web/SEO, surveys, custom reports) for technology companies. Her campaigns had consistently high response rates (>20%) and resulted in response rates significantly higher than the industry average.

Ms. Sjoblom was also a Writer at Thermo Fisher Scientific. She developed strategy for coordinated corporate service rebranding activities for acquisitions. This included writing and editing data sheets, web collateral, and training documents for service marketing.

Ms. Sjoblom has B.S. degrees in community health and journalism from Northern Illinois University. Her work has been recognized by the American Marketing Association and the Social Service Communicators of Chicago.