Ethical AI In Behavioral Health: Practical Use Cases That Work is starting in

Peyton Block

Peyton Block

Senior Associate

info@openminds.com

7173341329

GETTYSBURG, Pennsylvania

Expertise

Highlights

Biography

Peyton Block is a digital marketer and creative operator with experience executing and leading multi-channel marketing programs across media, e-commerce, and agency environments. His expertise lies in managing cross-functional marketing workflows, aligning creative and strategy, and guiding campaigns from concept through delivery, a great asset to the OPEN MINDS team.

Before joining OPEN MINDS, Mr. Block was the Digital Marketing and Operations Manager for Journal Concepts, Inc., a magazine publisher based in San Clemente, California. In this role, he led the planning and execution of digital campaigns across web, email, social, and audio media, ensuring on-time delivery and consistent brand positioning across all touchpoints. He collaborated closely with editorial, design, and development teams to manage production timelines, optimize digital experiences, and launch new initiatives, including lifecycle marketing and newsletter programs that contributed to an 85 percent annual renewal rate while improving conversion performance and audience engagement.

He collaborated closely with editorial, design, and development teams to manage production timelines, optimize digital experiences, and launch new initiatives, including lifecycle marketing and newsletter programs that contributed to an 85 percent annual renewal rate while improving conversion performance and audience engagement.

Earlier, Mr. Block was the CRM Marketing Coordinator at Omaze, a for-profit entertainment company that partners with charities in fundraising events. At Omaze, he supported daily email and SMS marketing operations, managed campaign calendars, quality assurance processes, and segmentation strategies, and built performance dashboards to guide optimization. He partnered with creative, community, merchandising, and technology teams to align messaging, targeting, and delivery with brand standards and campaign goals.

Mr. Block holds a Bachelor of Science degree in Business, Marketing Management from Biola University. He also holds various professional certifications across marketing, project management, design, development, and analytics.