Does Your Marketing Support Your Strategy?

The words of English actor Craig Charles are relevant for planning a sustainability strategy in the health and human service field—“It’s evolve or die.” Really, you have to evolve, you have to move on otherwise it just becomes stagnant…” In the health and human service field, this evolution is happening in two dimensions simultaneously—the services that consumers and payers want is changing and the organizational scale required to compete with these new services is changing as well.

The evolution of how health care services have been delivered over past decades has been slow (for a look at . . .