Health Tech Start-Up Wellth Raises $20 Million To Grow Behavioral Science-Based Platform

Wellth, a digital health company focused on consumer health care engagement, raised $20 million, which it plans to invest in growing the behavioral science technology behind their health promotion application.

The Wellth app connects members and engages them to influence behavior change to improve health outcomes, such as improving adherence to medication regimens. Wellth uses the power of behavioral economics with sophisticated machine learning AI to build a custom member experience to motivate the follow-through of healthy behaviors.

Instead of inundating patients with standard texts, messages or unused app downloads, Wellth uses core principles of behavioral economics, such as . . .