90% Of Non-Profit, Education & Health Care Organizations Use AI For One Or More Tasks

Most (90%) non-profit or public sector organizations in the education and health care sectors are using artificial intelligence (AI) for one or more engagement and marketing tasks, according to a recent survey of organizations in the United States or United Kingdom. The uses for AI include constituent engagement, contact center, survey platform, and customer analytics. Nearly half (45%) of the organizations using AI said it has led to a better end-user experience. About 41% said the AI tools have improved staff productivity. About 70% of the organizations said personalized communications were a top priority for 2024, and 87 . . .