Just 15% Of U.S. Adults Are Aware Of The 988 Suicide Lifeline

Public recall of the 988 Suicide & Crisis Lifeline number has grown slowly since the three-digit phone number was introduced in July 2022. Just 15% of U.S. adults are familiar with it, as of September 2024. Survey respondents who accurately reported awareness of the Suicide & Crisis Lifeline number increased significantly from August 2023 (11%) to September 2024 (15%). Those 15% of respondents reported both that they knew the number, and when asked in an open-ended format, said the number was 988. The number who inaccurately reported that the number was 911 (the nationwide emergency phone number . . .