Building A Stronger Brand & Reputation – The Best Practice Brand Management: The 2024 OPEN MINDS Seminar

This presentation took place at The 2024 OPEN MINDS;Strategy & Innovation Institute. Rob Hickernell, Executive Vice President, and Nicole Garris, Executive Vice President for;OPEN MINDS, discussed aligning your brand with organizational strategy; using market research and competitive analysis to measure and examine your competitive brand advantage; developing and rebranding to transform your ideal brand perception into a reality for consumers, staff, and stakeholders; and reflecting the brand experience in your marketing collateral, services, and communications.

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