OPEN MINDS & Attend Behavior Announce Strategic Partnership To Advance Wellness For Health & Human Services Organizations
Gettysburg, PA (February 7, 2026) — OPEN MINDS today announced a new strategic partnership with Attend Behavior for 2026.
Attend Behavior is a 100% employee-owned organization (ESOP) headquartered in Nashville, Tennessee, and a subsidiary of 3LS Innovations, Inc., a technology company specializing in configurable software solutions for human services organizations. Attend Behavior offers a digital platform grounded in the evidence-based RUBI Parent Training Model, designed to support caregivers of children with autism, ADHD, intellectual and developmental disabilities (I/DD), and other behavioral challenges through accessible, online tools and structured educational content.
“RUBI has a long track record of helping families reduce disruptive behaviors and establish more effective daily routines,” said Alan Fullbright, President of Attend Behavior. “Attend Behavior holds the exclusive global digital rights to the program and has focused on translating this evidence-based model into a scalable, technology-enabled format that supports both caregivers and clinical teams.”
The Attend platform was developed to expand access to validated behavioral health education while supporting coordination between home and clinical settings. Its design emphasizes usability for caregivers and the structured use of data to support learning and information exchange across care environments.
Attend Behavior brings extensive experience in technology solutions for child welfare and community behavioral health markets. “This educational platform and extensive years of experience delivering trauma-informed, technology-enabled solutions across human services is key to advancing wellness among the health and human services population that Attend Behavior serves,” said Monica E. Oss, Chief Executive Officer of OPEN MINDS. “Attend Behavior reflects the type of advanced digital capability that provider organizations will increasingly need to incorporate into their technology strategies to meet consumer expectations for accessible, online services.”
Under the partnership, Attend Behavior will serve as an Educational Partner and underwrite sponsorship of five OPEN MINDS Executive Institutes in 2026, including:
- Performance Management Institute, Clearwater, Florida — February 10–12, 2026
- Strategy & Innovation Institute, New Orleans, Louisiana — June 9–11, 2026
- Service Excellence Institute, San Francisco, California — August 11–13, 2026
- Executive Leadership Institute, Gettysburg, Pennsylvania — September 9–11, 2026
- Technology & Innovation Institute, Philadelphia, Pennsylvania — October 27–29, 2026
“We value the opportunity to work with OPEN MINDS in a way that supports shared learning and informed dialogue among health and human services leaders,” Mr. Fullbright added. “The Executive Institutes provide a constructive forum for discussing evolving market needs, operational strategies, and the role of technology in service delivery.”
##
About Attend Behavior
Attend Behavior provides digital solutions that support providers and health plans serving families of children with autism, ADHD, and intellectual and developmental disabilities (I/DD). Its digital therapeutic platform is based on the clinically validated RUBI Parent Training model and is designed to increase caregiver engagement, reduce clinician burden, and support measurable outcomes in home-based care.