Prescription Fill Rates Drop From 89% To 53% When Costs Reach $35

Prescription fill rates drop sharply when out-of-pocket costs reach $35, according to a recent consumer behavior survey. At $15, 89% of respondents said they would fill their prescription. At $35, that figure fell to 53%, representing the largest decline in fill rates across all price points tested. Above $35, more consumers begin abandoning prescriptions than filling them, and above $60, between two-thirds and 80% of respondents reported they would delay or forego filling a prescription altogether. Nearly half (49%) of respondents reported having abandoned a prescription due to cost at some point.

The data comes from the . . .