U.S. Health Care Spending Hit $2 Trillion In 2005; Your Marketing Objective Is To Get Your Share

U.S. Health Care Spending Hit $2 Trillion In 2005; Your Marketing Objective Is To Get Your Share National health care spending reached $2 trillion in 2005—almost 17% of the U.S. gross domestic product (GDP)—and actuaries with the Centers for Medicare and Medicaid Services (CMS) project that spending will reach $4.6 trillion by 2020, a projected 130% increase. The marketing advice this brings to mind is this: with a target this big, it is hard not to hit the mark. But to succeed where others do not, it is important to understand the big picture and . . .