Gaining Competitive Advantage with Innovation
Gaining Competitive Advantage with Innovation In his book on innovation fundamentals, one of my favorite authors and management guru Peter Drucker talked about where innovation comes from and outlined the seven sources of innovation opportunities: The unexpected ― an unexpected success, failure, or outside event The incongruity ― a discrepancy between reality and what everyone assumes it to be or ought to be Process need ― when a weak link is evident in a particular process, but people work around it instead of doing something about it Industry or market structure ― when the underlying foundation of the industry or market shifts Demographics ― changes . . .
