Rapid, Not Reckless

In times of market turbulence, an aggressive growth strategy increases the likelihood of organizational success. Research has found that, during the three years after a market crisis, 17% of organizations fail. The majority struggle to get back to where they were in terms of revenue and market positioning. Only 9% were considered a success and prospered during that three-year time window—What Really Prevents Companies From Thriving In A Recession.

The differentiator of success (or not) is, essentially, that the organizations that do not invest in growth during a recession are likely to struggle (see Is Your Organization In . . .